A lot more than a fifth of brands have no workers with focused responsibility for marketing usefulness, according to Marketing and advertising Week’s special Language of Efficiency Study. Marketing and advertising efficiency is definitely increasing up the company agenda, as evidenced by Advertising Week’s exceptional Language of Efficiency Survey. Far […]
effectiveness
Marketing effectiveness ‘more important’ in business decisions
Source: Marketing Week Language of Effectiveness Survey If there was ever a case for making marketing effectiveness a priority, it would be in the current climate. Facing an unprecedented cost crisis, record inflation and the prospect of recession, marketers who can demonstrate the tangible impact of their activity will be […]