Germany’s diverse tradition, big economic climate, and foremost technological innovation sector—not forgetting Oktoberfest—led Giang Ly to vacation 6000 miles from her home in Vietnam to enroll in an MBA.
In her past occupation, Giang experienced formulated global connections, doing the job in electronic media throughout Southeast Asia, from a worldwide media agency, Mindshare, part of GroupM, to WPP, the world’s leading promoting corporation, to a Dutch on the web promoting agency Pervorm, now component of Deloitte Digital Amsterdam
Although operating for Mindshare in Vietnam, she determined to go after an MBA in Germany at HHL Graduate School of Administration.
The system gave Giang a system for results, letting her to go on her career in Germany after graduation. Right after an intensive yr put in networking and curating her software, she landed a position as international encounter manager at leading skincare manufacturer Beiersdorf, in Hamburg.
Vietnam to Germany: Before Beiersdorf
Right before her MBA, Giang worked in marketing, acquiring digital strategies for customers like FrieslandCampina and Suntory PepsiCo. After joining the Administration Trainee Program at Mead Johnson Nutrition, a US business, she joined Pervorm, now component of Deloitte Electronic Amsterdam, as a marketing consultant for Southeast Asia.
Following two many years with Pervorm, her aged employer approached her with a new management opportunity. She’d be tasked with building a crew, top customer organization, and functioning straight with consumers on a macro stage. Giang was eager to consider on the prospect, but felt she necessary to upskill.
“I felt like I needed more business and individuals administration expertise. That is why the strategy of pursuing an MBA outside of Asian markets came to me,” she explains.
Giang resolved on Germany to step outside of her ease and comfort zone. She was attracted to the German functioning lifestyle, which would present a distinction with organization in Asia. HHL was the apparent solution for an MBA, she states.
“HHL appealed to me as a single of the major business enterprise universities in Germany, concentrating on system and electronic transformation with an entrepreneurial attitude.”
Learning at HHL: Planning for Beiersdorf
Giang’s b-college journey started in Leipzig amid COVID-19. This meant she achieved friends just about for the initially six months and had classes on-line. Even though this was a difficult commence, she states HHL’s aid served her navigate student daily life.
The HHL total-time MBA has a assorted range of classes that incorporate established company administration principles and expertise for the electronic age. Important modules include: System, Innovation, and Transformation.
Giang loved the combine of realistic and theoretical learning: “We worked on lots of circumstance reports, dependent on the concept we realized in class, and our independent investigation.”
Eager to aim on her occupation, Giang says she started operating on her vocation growth right before she even began the program.
“Prior to I joined the MBA, I connected with the alumni community to comprehend how they navigated the MBA and how they managed to get a career in Germany or Europe. Anyone explained to me to get started as shortly as probable.”
Following their advice, right after two months Giang contacted Kati Dorsch at HHL’s occupation growth crew to assist established a obvious strategy to enter the German task industry.
The HHL vocation improvement aid, which presents classes and exams to enable college students discover their strengths, is ranked eighth in Europe by the Monetary Instances and allows 87% of graduates land careers in Germany. Students normally see an normal income improve of 80%.
“Job counseling at HHL generally begins with self-evaluation to offer a private compass working with psychometric and intuitive methods,” Kati claims. “After the student’s job goal is described, we advise them on job exploration and search approaches.”
HHL sets up different functions to assistance students link with compatible employers. Giang highlights a enterprise velocity relationship evening, together with focused events dependent on business sectors such as electronic, finance, and startups.
“We construct bridges to corporations by opening doors to a vast vary of probable businesses as a result of on-campus recruiting occasions, alumni talks, and other networking classes,” Kati points out.
Giang suggests HHL’s alumni community was also an priceless software: there are 3200 alumni at the moment dwelling and working throughout 70 countries.
“HHL alumni are a potent community, and everyone is so welcoming. They shared details, supported and reviewed my CV crafting they even did mock interviews with me,” she suggests.
Launching a career at Beiersdorf
When thinking about her foreseeable future job alternatives, Giang curated a record of corporations she was intrigued in doing work for. Beiersdorf was a key target, and Kati related her with an HHL alumnus who worked there.
“He shared with me insights about the business, the division, the position and helped me with the software and job interview system,” Giang states.
Giang received her present for the role of worldwide expertise supervisor for Nivea Guys at Beiersdorf in December 2021, 6 months just before graduating from HHL.
“It was a massive phase. Going from the frame of mind of a nearby market place to a global a single is a massive changeover,” she points out.
Now six months into her position at Beiersdorf, Giang functions on digital tasks, identifying new taking part in fields and electronic touchpoints for Nivea Guys to differentiate the brand name and determine holes in the sector.
She also works on a wide variety of digital systems to facilitate better engagement with customers.
The purpose sees Giang regularly drawing on her HHL education and learning, making use of the details analytical competencies she uncovered to develop facts sets and obtain tips for new creations for the model.
“I can see the diverse insights from distinct international locations and areas,” she suggests. “That’s where the know-how I received from the MBA program will help me navigate my new job as the global manager.”
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